Marketing

On-Demand Marketing Solutions

We use research, insight and strategy to enable innovative, creative, compelling campaigns and build digital capabilities for your organisation.

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Cloud & Development Services

  • Native & Hybrid Mobile Development
  • Web Application Development
  • Informational WordPress Development
  • Full-Stack Mobile Development (Native & Hybrid)
  • Desktop (Windows/Mac [Native & Electron]) application Development
  • API, Frameworks and SDK Development
  • Chatbot Development
  • AI-Powered Platform Development
  • SaaS Development
  • Custom Platform Development
  • Cloud Configuration and Management
  • CI/CD Pipeline configuration and deployment
  • UX/UI Design & User Testing
  • Specification Document Building
  • Research & Development to determine the correct technology stack
  • Determining the requirements by doing a market analysis survey and studying product/market fit.
  • Project Oversight Consulting Service
  • On-going technical Consulting Service

Digital Marketing Services

Competition Benchmarking

  • Social Channels
  • Website Audit
  • Keyword Study
  • Search Result Placement on those keywords
  • Determining their Segments and Demographics

Client Survey

  • Reasoning & Analysis
  • Delivery Method and Execution
  • Sample Size (Quantification & Targeting)
  • Determining Questions
  • Launching and Executing
  • Analyzing, Studying and Reporting on the survey

Defining The Audience

  • Use the above generated data in order to determine as many avatars as possible
  • Explain the rationale behind each of those avatars
  • Provide the Avatar specifics

Consumer Insights

  • Activities of Avatars on social media
  • Listing the Avatar Interests
  • Reporting on General Avatar Related Metrics

Customer Value Optimization

  • Define the Funnel
  • Explain each step and phase of the Funnel
  • Explain challenges for each step of the Funnel

Content Marketing

  • Top of the Funnel Content (ToFu)
  • Middle of the Funnel Content (MoFu)
  • Bottom of Funnel Content (BoFu)
  • Setting of a Content Strategy

Customer Acquisition

  • Paid Ads to Get Leads
  • Traffic Routes
  • Estimation of Metric Costs
  • Suggestion on Overall Budget
  • Media Planning and Budget Distribution
  • Estimated ROI Calculation

Email Marketing

  • List Management
  • Segmentation Based on Avatar and Sub-Avatars
  • Marketing Schedule
  • Email Tone of Voice and Guidelines
  • Behavioral definition of Email Users
  • Definition of Metrics standards and definition of success/failure measures

Social Media Management

  • Social Community Management
  • Maintaining Social Account health
  • Tone Of Voice Definition
  • A/B Tests
  • Content Types and Post Strategy
  • Posting Calendar
  • Social Selling

Search Marketing

  • Keywords definition
  • Traffic Volume Estimation
  • Search Engine Optimization
  • App Store Optimization
  • Brand Protection Campaign Strategy

Analytics & Data

  • Defining Metrics to Track
  • Define Specific Events to Track
  • Define Similar Industry Standards and Benchmark
  • Define Growth Percentages

Optimization & Testing

  • A/B and Multivariate Test Strategy

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